The leading brewing company, Nigerian Breweries Plc recorded significant growth in sales volume in the 2020 financial year despite the impact of the COVID-19 pandemic on businesses, Jordi Borrut Bel, the company’s Managing Director has revealed.
Borrut Bel disclosed this at the Pre-Annual General Meeting media briefing of the company held in Lagos on Wednesday, April 7.
He stated that despite the challenges of the COVID-19 pandemic and economic recession, the company recorded an improved performance, primarily driven by robust sales volume growth.
According to him, the significant increase in sales for the 2020 financial year (despite the challenges of COVID-19) could be attributed to the company’s quest for innovation, adoption of e-commerce and other digital best practices to drive sales as well as the hard work and commitment of its staff.
Borrut Bel listed some of the innovations to include the introduction of Eco-friendly labels for NB non–alcoholic brands; category penetration with premium propositions through the launch of new Desperado Brand (Beer flavoured with Tequila), the launch of two new Maltina variants (Pineapple & Vanilla), change in package designs for some of our existing brands (Legend, Star Radler, Amstel Malta and Life ) to deepen consumer affinity; Introduction of new pack formats and SKU’s extension, product line extensions
While noting that innovation will remain a major driver for growth in the beer industry, he reaffirmed NB’s commitment to remaining a leader in this field, introducing new products and ideas to drive market demand and meet the yearning of its consumers.
The Managing Director assured stakeholders that the company remains committed to not only keeping its balance sheet strong but ensuring that the health, safety and welfare of its employees, customers and partners are protected.